Tuesday, July 6, 2010

Nissan’s modern Hybrid Doubles Mileage, Part of Broad Green Strategy

The phrase “Zero Emission” is Nissan’s clarion call for a new era of electric cars, the company’s long-term plan for sustainable mobility. But Nissan today proclaimed a full range of mid-term fuel-saving technologies; including hybrids, clean diesels, stop-start systems, and continuously variable transmissions. In today’s press release, the company used the slogan “Pure Drive” to portray its “comprehensive suite of automotive technologies.”

The announcement mirrors the generally trend in the auto industry: to lead the march to better efficiency and reduced emissions with marquee electric-drive vehicles—like the all-electric LEAF for Nissan or the Chevy Volt for General Motors—while rolling out a wide range of efficient gas and diesel technologies for at least the next decade or two.

Nissan’s global introductions in the next year will comprise a hybrid gas-electric version of the luxury Fuga—marketed in the United States as the Infiniti M35 Hybrid—which the company says could nearly double the mileage of its conventional counterpart. “We expect fuel efficiency to recover by 60 to 90 percent,” Koichi Hayasaki, chief engineer of Nissan’s hybrid system, said at a meeting briefing. Pricing has not been announced, but the M35 Hybrid is like to come close to, or exceed, $60,000.

Nissan will also begin the lightweight three-cylinder March microcar with stop-start—capable of about 60 miles per gallon—including a clean diesel version of the X-Trail crossover SUV.

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