Thursday, April 29, 2010

Ford Fiesta a game changer in world of diminutive, nimble rides

Europeans are lining up from Bulgaria to Brussels for this small road runner; Ford sold 69,000 Fiestas in Europe in March; Americans will get their turn this summer.

For decades, very small cars in the United States have lived modestly at the bottom rung of the automotive social ladder. Cheap, cheerful and decidedly inexpensive, these cars were classically undersized, underpowered and understyled.

But then exposure hit Americans: Gas costs money.

Now, high-mileage subcompacts have become trendy. Other than the sporty Honda Fit, most of the little cars have offered little more than reasonable price tag.

The Fiesta ends the subcompact trade-off many buyers converse themselves through at dealerships. Yeah, it's a slight noisy on the highway, the door sounds like I'm closing a breadbox, and my Rollerblades produce more torque, but my car payment is only 99 (euros, dollars, dinars, baht) a month.


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