Lotus stuns Paris showgoers with a handful of new models and gravely ambitious plans for the future.Lotus astonished everybody on Paris Motor Show Press day by unveiling not just one, but five new models.
The Norfolk-based sports car manufacturer declares that the Elise, Elite, Esprit, Elan and Eterne will all be on sale by 2016.
The aspire is that the new model line-up, which ranges from a four-door grand tourer (the Eterne) to the type of lightweight sports cars Lotus is prominent for will make the brand a rival for the likes of Porsche. All will use hybrid technology, and as if all that wasn't sufficient, Lotus also revealed a concept city car.
Lightweight they may be, but the development of the new cars will see Lotus abandon any notion of being a brand that's accessible to buyers lacking huge budgets. Prices for the next Elise (scheduled to arrive in 2015) are set to be around £35,000, rather than the £27,450 for the current entry-level model, while the rest of the model range will be priced between £75,000 to £120,000.
The money to construct these cars is reported to be coming from parent company Proton. Investment will total £770-million over the next decade and comprise total redevelopment of the Hethel factory. Production there will rise from the current level of sub-3,000 cars per year to 6,000-7,000.
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