Lotus Cars took the 2010 Paris Motor Show by tempest with a debut of six new models (in concept form) as well as the Elite GT, Esprit, Elan, Elise, Eterne and the City Car Concept. All models are predictable to hit the markets within the next four years – though, skeptics have questioned how Lotus plans on dealing with subsidy its new makeover and the speed at which it will progress.“I always had a weakness for this brand,” said Dany Bahar, who newly became CEO of the company 12 months ago. Even though I was working at Ferrari, I knew Lotus was special. But to me, the products weren’t doing justice to the immense name and legacy.
Bahar said that the company’s investment is established. “Our shareholders have lost a bunch of money at Lotus over the past 14 years, and they required stopping that. There were two options: sell the company or run it to its prospective. They made the second option,” he said.
Bahr said that he wants Lotus’ new onslaught of vehicles to be as large as the brand itself. The preceding management tried hard to do that with the Evora, but they had to go away everything else the same.
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