The Fiesta is Ford's much-hyped world-car entry into the small B-class segment in the United States, a slice of the market now populated by the Honda Fit, the Toyota Yaris and the Nissan Versa. B-class means it's lesser than the Ford Focus. But the class itself has developed by more than 30 percent in the last decade independent of the price of gasoline, Ford says, and the Fiesta represents a chance for Ford to party down at the bottom of the size chart.
The Fiesta also portrays something of a gamble that downsizers looking to save either money, gasoline or the planet--or have their college-age kids do so--will embrace Fiesta's 30 mpg city/40 mpg highway mileage and $13,995 starting sticker, prices top out close to $20,000.
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