Ford has lastly unloaded Volvo, Chinese automaker Geely is currently the proud parent of Volvo Cars. After two years of rumors and speculation, the sale go through for $1.8 billion. That’s a bargain believing Ford paid $6.5 billion back in 1999.While some fear Chinese ownership will somehow dilute or cheapen the Volvo brand, we’re cute excited. Volvo has been struggling to differentiate itself in the face of rivals that get safer, sportier and more luxurious by the year. The last S60 went almost unchanged for nine years, which might as well be a millenium in the auto biz, and most Americans still connect the Swedish automaker with the slow, boxy wagons that haven’t been in production for over a decade.
Currently, Volvo keeps Swedish management and manufacturing while adding factories and ownership in car-crazy China. If Chinese fandom gave us Lexus-worthy Buicks like the newest Lacrosse and new Regal, imagine what could happen if the all-new S60 (shown above) becomes the preferential mode of transport for high officials of the Communist Party. We will, of course, be depressing to see the end of reverse-engineered 20-year old Audis from Hong Qi.
The new models are going to require some new names, though, and that’s where you come in. With the help of your facts of Chinese or Google Translate (and apologies to our friends who actually speak a Chinese dialect), we want you to present your predictions for new Volvo model names.
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