GM To begin 70 New or Refreshed Models Worldwide by 2014

GM says it will initiate 70 new and refreshed models around the globe in the next four years. The Chevrolet brand will boast 13 of those models worldwide. Eighty percent of all GM vehicles will be based on worldwide platforms by 2014.

DETROIT — Look for a slew of new or reorganized models in the coming years and less reliance on trucks, General Motors said yesterday in a marathon gathering with the bank and investment-community analysts. GM hopes to convince Wall Street that it is prepared to have another go at being a openly held operation — rather than the "Government Motors" of today that is 60 percent owned by the U.S. Department of Treasury.

GM spoke about future product largely in relation to how the new metal will increase the company's bottom line, but was short on specifics, saying primarily that GM plans to launch 70 new or refreshed models around the globe by 2014. And perhaps unfortunately for American shoppers, a lot of those will be in markets outside the U.S., where GM projects most of its expansion in the next four years.

In the U.S., though, expect GM to dedicate less to trucks and put on a major push to construct midcycle refreshes (the term "face-lift" is falling out of fashion) more "impactful," according to product-development boss Tom Stephens.

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